Insights
Read this before you decide
Short pieces, so you can arrive at discovery with a sharper question.
When is custom software worth it, and where is a package enough?
Not every process needs custom software. The decision follows the step where the team keeps stopping.
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A dealer portal is not an ERP screen opened to the outside
The dealer is not your staff. Their screen should show their price, their limit and their orders, not your internal menu.
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Why measuring enquiries is part of the corporate site
If the call, the form and WhatsApp are not measured apart, ad spend cannot say which page worked.
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